So chic, so British
Wimbledon fans know all about Fred Perry’s exploits in the thirties, when the English tennis player won the Davis Cup for the first time in 21 years, offering him a one-way ticket into the legend of tennis. Throughout his career, Perry would go on to win over twenty titles before taking a completely different direction. Fashion lovers worldwide know Fred Perry’s famous polo shirts with contrasting colour stripes on collar and sleeves characterizing English sportswear chic. In the last decades, the laurel crown brand has become a must-have for mods and preppies alike and has been worn and re-worn by all the figureheads of Britpop.