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21Jun 2018

Coach’s gothic Disney princess

Coach, the famous American ready-to-wear and leather goods brand joins together with Disney for a special-edition collection. After two previous collaborations, this time round, Stuart Vevers, Coach’s Creative Director, got inspired by Disney Princess tales.

Although stories like Sleeping Beauty are all-time classics, the style of “A Dark Fairytale”, Coach’s new Pre-Fall 2018 collection, is not classic at all. On the contrary, it explores the darker side of fairytales like Snow White and the Seven Dwarfs, with the evil witches and poisoned apples. The result is an edgy collection, which combines Disney’s fantasy world with Coach’s creativity.

The romantic side of fairy tales is interspersed with spooky undertones. T-shirts in nostalgic colors enhanced with rock-and-roll fonts are mixed with moto jackets. In this collection, the authentic Coach American sportswear is stylized with Disney patches and embellishments. These unexpected juxtapositions create an irreverent look that is totally in line with the brand’s vision of design.

Discover the “Dark Fairytale” collection at Brussels airport’s Luxury Hall, terminal A.