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International Duty Free-Benefit
17Jul 2019

Benefit products now available at International Duty Free!

In need of a brow make-over, or looking for some amazing cosmetic products for your trip? You’ll love Brussels Airport’s newest addition to their already impressive beauty brand line-up: Benefit!

The number one brow brand in the world started when identical twins Jean and Jane Ford opened a small beauty shop in San Francisco in 1976. Their approach was fun with kitsch packaging and quirkily named products that were a complete opposite to other cosmetic brands of that time.

Benefit-International Duty Free

Family business

Their slogan, “who says make-up has to be serious to be good?”– became very popular with the public, and the company continued to grow year after year. Jean’s daughters Maggie and Annie joined the company and now the Benefit family business has over 3000 make-up bars in over 40 countries.

Quirky attitude

Anyone who adores this brand loves the attitude it has, from the packaging to the hilarious and tongue-in-cheek funny names of their products. Fun fact: on April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 eyebrow waxes!

Transform your brows with the magical Benefit products!

Master any brow look with Benefit must-have brow products. From pencils to gel, Benefit has it all to magically transform any eyebrows! For over some years, a dedicated team at Benefit made it his mission to create brow products that are easy to use and full proof. Every 2 seconds one Benefit Brow Product is sold in the world, making it a favourite in everyone’s make-up bag. Discover their brow products now in our stores at Brussels Airport and find the perfect match for your eyebrows.

Available at Brussels Airport

Benefit is happy to join other amazing cosmetic brands for sale in Belgium’s largest airport, where travelers can shop their legendary products, such as the infamous They’re Real Mascara, Hoola Bronzer or Benetint Lip & Cheek Tint.

You can’t miss them: their gorgeous, adorable packaging in turquoise and pink hues have a very recognizable ‘pin-up girl’ image on them. Hard to resist buying every last product for the sheer cuteness of their design!

Shop your favourite Benefit-products during your next trip through Brussels Airport at International Duty Free! Keep an eye on this page, you will soon be able to win some Benefit products!

Shop now!
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