60 unforgettable years of International Duty Free
This year, we celebrate 60 years of International Duty Free: six weeks of celebration across all of our stores & departments. During six weeks, starting on September 10, we will go back in time to remember 6 decades of success!
Our celebration will be visible to all our clients, who can enjoy special promotions and competitions in honour of this ‘diamond anniversary’. We will have a giant cake displayed with different tiers, displaying our bestselling products throughout all those years; and each decade will be represented with matching products for one week in the Terminal A and B Walkthrough. If they spend €60 or more on these bestselling products, they will receive a delicious Neuhaus Gift Box for free! Entertainment is guaranteed with performances from Bob van der Leij in the Walkthrough stores on Wednesday, September 12th in Terminal A (12:00) and Terminal B (13:00).
Our passengers get special postcards in the shops, with pictures from our rich history. They will also be eligible to win 60 shopping vouchers worth €60 by entering the Anniversary Competition.
Our USPs and biggest assets will be put in the spotlight throughout all these celebrations, with slogans such as
- « The biggest Belgian chocolate selection at the world’s best price »
- « 60 years of bringing you the best brands at the best price»
- « 60 years of bringing the Belgian touch to your airport shopping »
- « The Biggest Perfumery in Belgium »
- « Enjoy our lowest price guarantee »
- « Enjoy shopping now and collect when you return to Belgium »
Enjoy the festive atmosphere with us in all our offices, shops and boutiques from September 10 until October 31!