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International Duty Free-60years
11Sep 2018

60 unforgettable years of International Duty Free

This year, we celebrate 60 years of International Duty Free: six weeks of celebration across all of our stores & departments. During six weeks, starting on September 10, we will go back in time to remember 6 decades of success!

Celebration

Our celebration will be visible to all our clients, who can enjoy special promotions and competitions in honour of this ‘diamond anniversary’. We will have a giant cake displayed with different tiers, displaying our bestselling products throughout all those years; and each decade will be represented with matching products for one week in the Terminal A and B Walkthrough. If they spend €60 or more on these bestselling products, they will receive a delicious Neuhaus Gift Box for free! Entertainment is guaranteed with performances from Bob van der Leij in the Walkthrough stores on Wednesday, September 12th in Terminal A (12:00) and Terminal B (13:00).

Our passengers get special postcards in the shops, with pictures from our rich history. They will also be eligible to win 60 shopping vouchers worth €60 by entering the Anniversary Competition.

Our slogans

Our USPs and biggest assets will be put in the spotlight throughout all these celebrations, with slogans such as

  • « The biggest Belgian chocolate selection at the world’s best price »
  • « 60 years of bringing you the best brands at the best price»
  • « 60 years of bringing the Belgian touch to your airport shopping »
  • « The Biggest Perfumery in Belgium »
  • « Enjoy our lowest price guarantee » 
  • « Enjoy shopping now and collect when you return to Belgium »

Enjoy the festive atmosphere with us in all our offices, shops and boutiques from September 10 until October 31!